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Ethique - Tone It Down Shampoo Bar 'For Blonds & Silver Foxes'

Ethique - Tone It Down Shampoo Bar 'For Blonds & Silver Foxes'

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Say buh-bye to brass and frizz, and hello to bright, bouncy tresses!

With no sulfates or petrochemical-derived dyes, this purple solid shampoo (great for blondes and silver foxes) is best used as your regular shampoo to keep the yellow tones at bay. Babassu and jasmine oils add shine and body with beetroot extract for extra colour power.

Best used in conjunction with the tone it down conditioner for bright, luminous locks.

Pro tips:
- To keep brass at bay, use this as your regular shampoo.
- Find it doesn't lather as much? As it's sulfate-free, you don't get huge amounts of foam - so use it twice if you really want that squeaky-clean feeling.
- As the Tone It Down range contains a high concentration of purple pigments, these products may transfer on to surfaces in your bathroom. To combat this, we recommend rinsing the surfaces immediately to avoid staining.

Sodium cocoyl isethionate, sodium cocoyl glycinate, stearic acid, mica, cocoyl methyl glucamide, Theobroma cacao (cocoa) butter, lactic acid, Orbignya oleifera (babassu) seed oil, betaine, brassica alcohol, Vegetable glycerine, Guar hydroxypropyltrimonium chloride, natural fragrance, Jasminum grandiflorum (jasmine) essential oil, beta vulgaris (beetroot) extract, benzyl benzoate, benzyl alcohol, linalool, eugenol.